Work12 selected case studies

Case
studies.

Automations in production, sites rebuilt, brands put to work. Every project below shipped — with the number it moved, not the mood board it came from.

Projects shipped
235 and counting
Automations live
60+ in production
Studio age
5 years
Where
Karachi, global clients
AI automation◆
Website development◆
Website design◆
Branding◆
Chrome extensions◆
Shipped, not concepted◆
AI automation◆
Website development◆
Website design◆
Branding◆
Chrome extensions◆
Shipped, not concepted◆
Transformation in action

Before and after.

Drag the handle — same company, same week.

Creative Triplet website — after redesign
Creative Triplet website — before redesign
⇄
BeforeAfter
Creative Triplet — website redesignDesign + build, 2025
The archive

More case studies.

AI Calling AgentAI Automation
AI Calling Agent

A service agency was calling every lead by hand from a spreadsheet. The agent now calls, qualifies and books straight into the calendar.

AI Email AutomationAI Automation
AI Email Automation

A Google Sheet of enquiries, an AI triage step, and a drafted reply in Gmail before anyone opens their laptop.

Hiller Media GroupWebsite Development
Hiller Media Group

Creator-economy agency site rebuilt around a single campaign CTA, with a CMS the team runs themselves.

WhatsApp CRM BotWebsite Development
WhatsApp CRM Bot

Customers raise invoices and check orders by messaging an agent on WhatsApp — no CRM login anywhere.

Vezyon DashboardWebsite Development
Vezyon Dashboard

A centralised platform for employee attendance, shifts and HR operations, replacing four spreadsheets.

UpfeedsAI Automation
Upfeeds

A custom tool that simplifies Upwork job filtering, so the team reviews the right briefs instead of all of them.

Custom Patch Hats StoreWebsite Development
Custom Patch Hats Store

A fully functional storefront for custom patch hats, built for configuration-heavy products.

Creative TripletWebsite Development
Creative Triplet

High-end animated explainer agency whose site had to carry the craft. Designed and built end to end.

EventsHub Dubai LogoBranding
EventsHub Dubai Logo

A brand identity that captures the energy and grandeur of Dubai's events scene without the cliché skyline.

Inizio SolutionsWebsite Development
Inizio Solutions

A professional, high-performance website for a consultancy that sells on credibility first.

Your Friend Infertility LogoBranding
Your Friend Infertility Logo

A brand identity that felt warm, trustworthy and deeply human for a sensitive category.

Your Friend InfertilityWebsite Development
Your Friend Infertility

A warm, faith-filled online presence for a growing community — built on the identity above.

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